Bristol business secures investment after walking out of Dragon’s Den empty handed

Ellen (left) and Muzna

Blue Badge Co has secured a major investment boost 18 months after leaving Dragon’s Den empty handed.

Ellen Green, managing director of Blue Badge Co, has signed a deal with Omani businesswoman and personal contact Muzna Al Said, who has invested in the company on the same valuation terms that were pitched to the Dragons in 2015.

Ellen asked for a £70,000 investment in return for a seven per cent stake in the fast growing company but walked away from the hit show with no funding after refusing an offer of £70,000 in return for a 35 per cent stake in her company from retail tycoon Touker Suleyman.

Ellen said: “We’re really excited to have Muzna on board as an investor and creative advisor to help us develop new product lines to expand our reach. This paired with the investment from HSBC will enable us to expand our range and recruit additional members of staff over the coming months.

“We want to make Blue Badge Co the go-to company for stylish independent lifestyle products. Retailers are only now waking up to the growing demand from disabled and ageing consumers who want home and travel aids with great designs, that are desirable lifestyle products rather than medical necessities.

Muzna, who has a background working in visual arts, said: “I’m thrilled to have invested in Blue Badge Co and joined their team in an advisory capacity to help on the creative side of the business.
“I have huge respect for Ellen as a businesswoman and think Blue Badge Co is a fantastic business with great potential to grow.